You just got to hand it to Steve Jobs and the Apple marketing machine. Who on this earth could possibly have missed the launch of their iPhone? How much of that PR did Apple actually have to pay for? Not much, says Harvard Business School professor David Yoffie, according to him iPhone got free publicity worth $400 million. Now that’s impressive.
“Apple CEO Steve Jobs’ bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone already have generated $400 million in free publicity”
[...]
“No other company has ever received that kind of attention for a product launch,” Yoffie says. “It’s unprecedented.”
Yahoo News: Apple buffs marketing savvy to a high shine
(Via Gizmodo)
